Concrete Tie-Ups for Royal Bliss

Brand identity concrete bowtie for Royal Bliss

The most exciting order of this year was a real peculiarity both in design and in workmanship, too: for the launch party of Royal Bliss – Coca-Cola’s premium beverage line – we designed concrete tie-ups at Lauritzen Marketing.

For our customer, it was important that the materiality of the concrete itself can be seen, but because of the weight we choose a special material and used a strong, powerful geometric form. Both the tie-ups and the gift boxs have been branded with the brand’s logo, whose line-up creates a spectacular contrast to the rigidity of the concrete surface.

Concrete designer bowties for Royal Bliss

“Get out of your comfort zone,” says the slogan of the brand, so every detail of the launch event was special and unique. We love when ​​our customer has a bright and exact idea. We add our creativity and expertise and something really unusual is born – this work was just like this.